PRWeek US News

NORWALK, CT: Media monitoring and analytics app developer eNR Services changed its name to Engage121 to reflect the company's expanding focus on social media.

NEW YORK: Critical Mention rolled out CTV Partner Platform, a program that allows business intelligence companies to integrate Critical Mention's TV and radio monitoring service into their own existing platforms.

DENVER: Volume PR added four new clients: Auto-trol Technology, CollectWeDo.com, Foxstone Financial Group, and Tower Cloud.

DENVER: Volume PR added four new clients: Auto-trol Technology, CollectWeDo.com, Foxstone Financial Group, and Tower Cloud.

NEW YORK: Atomic PR has won three new clients in the social media, online, and financial services industry.

LOS ANGELES: Digital entertainment companies Sanrio Digital and Heatwave Interactive chose Wonacott Communication to lead their PR efforts, including Sanrio's upcoming release of its Hello Kitty online game.

WASHINGTON: The Department of Education awarded SS&K a $1.5 million contract to support its "Teach" campaign, a teacher recruitment initiative scheduled to launch in September.

FAIRFIELD, CT: General Electric launched the GE Show, an interactive online series that aims to educate and inform users about some of the key issues the company is addressing.

Over the past few years, established apparel brands have been plagued by the economy and a challenge to engage a coming-of-age consumer group without isolating an aging target market.

MIAMI: The Orange Bowl Committee, which puts on the college football Orange Bowl game, hired rbb PR as AOR.

SANTA CLARA, CA: Intel and McAfee's combined communications teams worked with Brunswick Group on media relations and strategy in the lead-up to Intel's announced acquisition of the security software company on Thursday.

ATLANTA: United Egg Producers, a trade group representing egg farmers, is working with AOR GolinHarris to handle the recall of 380 million eggs in the US due to a salmonella outbreak.

WASHINGTON: VOX Global hired Trey Hardin as an SVP.

PITTSBURGH: Consol Energy hired Brandon Elliott as VP of investor relations and PR.

LOS ANGELES: Mobile payment technology startup Bling Nation hired PR agency GolinHarris to be its AOR and build awareness of its product, including consumer education, media relations and social media.

FRANKFURT, GERMANY: In-house corporate communicators feel social media is important during a crisis, yet many don't have a social media contingency plan in place.

ATLANTA, GA: Vitrue has unveiled a software interface it says allows PR pros to maximize usage of social media channels such as Facebook and Twitter.

WASHINGTON: The National Commission on the BP Deepwater Horizon Oil Spill and Offshore Drilling tapped Widmeyer Communications to provide communications support.

HP has appointed former Bloomberg journalist Connie Guglielmo as its new vice president of corporate communications, effective September 1.

WASHINGTON: GSK teamed up with Washington Redskins quarterback Donovan McNabb to support its Healthy Communities Program designed to promote exercise and tackle childhood obesity.